Melanie Malcolm, Director of Bespoke Home Cinemas, proudly celebrates 7 years in her role as a co-founder of Home Cinema Alliance.
Established in July 2017 by industry professionals Stuart Burgess of Immersive Cinema Rooms, Owen Maddock of Cinemaworks, and Melanie Malcolm, the Home Cinema Alliance brings together over 50 years of collective experience.
Home Cinema Alliance was founded with a clear mission, to unite industry professionals in collaboration and showcase the benefits of hiring an industry professional for home cinema projects. The founders, Stuart Burgess, Owen Maddock, and Melanie Malcolm, each bring unique skills and extensive experience, creating a strong foundation for the Alliance.
Melanie Malcolm has been a respected figure in the home cinema industry for many years. Stuart Burgess recognised her influence and expertise early on, inviting her to join forces in creating the Home Cinema Alliance. Melanie’s collaboration with Stuart and Owen has been instrumental in shaping the Alliance’s business development, marketing strategy, and networking efforts.
Home Cinema Alliance promotes its members through a diverse range of marketing strategies. These include social media platforms, website listings, featured blogs, advertising in client-facing publications, and publishing regular editorials in trade press. Over the years, Bespoke Home Cinemas has actively supported these efforts by supplying regular case studies and images to showcase home cinema installations throughout the UK.
Melanie Malcolm, Director of Bespoke Home Cinemas, shared her thoughts on being a co-founder of the Home Cinema Alliance:
"In my opinion, Home Cinema Alliance represents a collaborative community where businesses support one another rather than compete. Our industry-specific marketing highlights what our members offer and helps create a network of reputable companies. I am extremely proud to be part of HCA, where our collective efforts contribute to a shared goal and benefit everyone involved."
Image courtesy of Home Cinema Alliance